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Cornelia Witte is an experienced leader in strategic innovation and marketing, currently serving as the Leader of Strategic Innovation at tesa since January 2024. Prior experience includes an impactful tenure as International Marketing Director for Healthy Snacks at Hero Group, where responsibilities encompassed global innovation pipeline management and brand development for CORNY. Additional roles include Senior International Brand Manager for Davidoff Café at Tchibo, Global Leader of Strategic Product Group "Wafers" at Bahlsen, Brand Manager at Mars, and Product Manager at Johnson & Johnson, along with earlier internship experiences in various marketing roles. Cornelia holds a Diplom-Betriebswirtin degree from Fachhochschule Münster and has pursued further education in business management across multiple institutions in Spain and Germany.