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Karen Gronchi has extensive experience in product business development and strategic insights, currently serving at Tergar International since January 2021. Previously, Karen held the position of Content Director, Research & Strategy at BMC Strategic Innovation from June 2015 to June 2019, and has a background as Strategy and Insights Director at BMC - Innovation Company Mexico. With a strong foundation in market research, commercial strategy, and brand planning, Karen has contributed to various roles in organizations like Unilever and Bonafont, specializing in shopper research and channel management strategies. Karen's educational background includes a degree in Psychoanalysis, a Master in Human Development, and a Licenciatura en Comercialización from recognized institutions.