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William Taylor is an accomplished research analyst with extensive experience in the media and entertainment industry. Currently serving as a Sr. Research Analyst at Tennis Channel, William improved data reporting quality and saved over $100K through innovative workflow solutions using R and Tableau. Previously, William demonstrated strong data storytelling skills and strategic analysis at MarketCast, NBCUniversal, CBS, and Sony Pictures, successfully influencing key business decisions and enhancing marketing effectiveness. William holds an MBA in Marketing and Strategy from Brigham Young University and dual Master’s degrees in Telecommunications from Indiana University, complemented by a Bachelor's degree in Telecommunications, Spanish, and Linguistics.