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Rui Alves has a diverse work experience in marketing roles. Rui most recently served as the Chief Marketing Officer at Tennders since August 2021. Prior to that, Rui worked as an Executive Marketing Executive at Vitrochaves - Indústria de Vidro, S.A. from October 2019 to October 2020. Before this, they worked as a Marketing Consultant as an independent contractor from November 2017 to February 2020.

Rui Alves completed a Master's degree in International Marketing at EADA Business School from 2020 to 2021. Prior to that, from 2013 to 2016, they attended Universidade da Maia - UMAIA and obtained a Bachelor's degree in Arts and Multimedia with a focus on Digital and Multimedia Design. In 2011 and 2012, Rui Alves also attended Universidade da Maia - UMAIA and completed a CET (Technological Specialization Course) in Multimedia Product Development.