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Samantha Lee is an accomplished professional with extensive experience in growth, integrations, and customer experience management within the healthcare and media sectors. As the Head of Growth at Tend Health Ltd, Samantha has successfully developed a customer experience strategy that scaled from zero to over 20,000 customers in under a year, while sitting on the Senior Leadership team and managing a multifaceted team. Previous roles include senior positions at WarnerMedia and Warner Music NZ, where Samantha executed high-profile PR campaigns, managed extensive budgets, and established strong media relationships. A proven leader, Samantha has demonstrated exceptional problem-solving skills, talent development, and a commitment to achieving business objectives across diverse industries. Educational qualifications include a Bachelor of Commerce specializing in Human Resources Management and a Graduate Diploma in Publishing.