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Michaela Störr is an accomplished professional with extensive experience in strategic communication, particularly within the tourism, hospitality, and gastronomy sectors. As the owner of Störrfaktor PR Consulting since May 2008, Michaela has developed expertise in traditional public relations, social media strategies, internal communication, and marketing concepts. Additionally, Michaela serves as a partner at tenc/PRETTY GOOD IDEAS GmbH, collaborating with a network of independent experts to provide marketing and communication solutions in the digital transformation space. Previous roles include press spokesperson for Accor, internal communication advisor at Telefónica Germany, marketing copywriter for Avon Cosmetics, PR consultant for IKEA Group, and editor for Mittelbayerische Zeitung. Michaela's education includes training as an editor at Mittelbayerische Zeitung from 1995 to 1997.