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Edith Xu is a seasoned professional with extensive experience in business development and media planning. Currently serving as Senior Vice President of Business Development at Temu since August 2016, Edith previously held the role of Media Planning Manager at »ªÈó from May 2013 to June 2016, focusing on media planning and buying. Edith's academic background includes a Master of Social Science in Corporate Communication from The Chinese University of Hong Kong, an exchange program in Management and Communication at Universit¨¦ Jean Moulin-Lyon 3, and a Bachelor of Arts from Xiamen University in Journalism and Communication.