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Erin Atcheson-Starkebaum is an experienced professional with a robust background in strategy and marketing, currently serving as Vice-President of Strategy & Planning at TELUS since September 2003. Over the years at TELUS, Erin has held various leadership roles including Vice-President of Market Expansion and multiple director positions focused on marketing strategy, customer experience, and loyalty operations. Prior to joining TELUS, Erin was the Manager of Direct Marketing at Orange Personal Communications Services Limited from August 2000 to August 2002. Erin holds an MBA in Marketing and Finance from the University of Calgary and a degree in Business, specializing in Marketing, from the University of Regina.