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Adrián Tovar is a seasoned marketing professional with extensive experience in leading marketing initiatives across various media platforms. Currently serving as Marketing Manager for ViX at TelevisaUnivision since February 2022, Tovar previously held the position of Marketing Manager for Blim TV at Televisa. Prior experience includes roles such as Content & Social Media Manager at Conekta and Brand Coordinator at Linio Group, where notable contributions included rebranding and brandbook creation. Tovar's career also encompasses positions in marketing analysis and brand management at Larousse and early internships in human resources and innovation at Oxiteno and Banorte, respectively. Tovar's educational background features a Master's in Administration, a Specialist degree in Marketing & Advertising, and a Bachelor's degree in Business Administration and Management, all from recognized institutions.