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Sara Talaat serves as the Head of Marketing Communications at WE company, a position held since February 2018, where responsibilities include managing marketing communication activities across all consumer segments, developing and executing go-to-market strategies, and overseeing collaboration with advertising agencies to enhance creative output. Prior to this role, Sara Talaat held various positions at TE data, including Marketing Communications Supervisor and Corporate Communications & Events Senior Specialist, focusing on advertising campaign management, media planning, and integrated marketing strategies. Sara Talaat holds a Licentiate degree in Law from Alexandria University and has also attended Sainte Jeanne Antide.