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Lars Bondebjer is an accomplished commercial leader with extensive experience in B2B marketing and management across multiple organizations. Currently serving as the Commercial Director B2B at Tele2 since March 2019, Lars has been responsible for leading the commercial and marketing unit, overseeing P&L management, and developing pricing strategies. Previously, Lars held prominent roles at Com Hem AB where responsibilities included full commercial P&L accountability and strategic planning, as well as roles in sales and marketing at Phonera Företag AB and International Masters Publishers. Lars has also contributed to brand development and marketing strategies for companies like Sony and Grey Sync. Lars holds a Bachelor's degree in Business Administration and Management from Lund University.