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Elizabeth Hood is a Senior Strategic Marketing Manager at Tekscan since February 2016, specializing in multi-channel marketing strategies that enhance brand awareness and generate sales qualified leads. Prior experience includes roles such as Marketing Program Manager, Senior Content Marketing Specialist at PTC, and Marketing Communications Manager at Pure Strategies. Elizabeth has a strong background in content strategy, lead generation, and demand generation, notably achieving a 100% increase in qualified leads during previous roles. Educational qualifications include a Bachelor's degree in Communication and Media Studies from Fairfield University and a Master's in Elementary Education from Lesley University. Elizabeth's diverse experience spans sectors from technical B2B marketing to education, contributing to a well-rounded professional profile.