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The Marketing team at Applied Software is responsible for creating and implementing strategic marketing initiatives to promote the company's solutions and services. Team members include graphic designers who craft visual assets, a country marketing manager focusing on North American market strategies, product marketing specialists who highlight product features and benefits, an inbound lead specialist who converts prospects into leads, and content marketing specialists who develop engaging content to drive customer engagement and brand awareness. This collaborative effort ensures targeted outreach and optimized communication to enhance Applied Software's market presence.