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Cecilie Back Rasmussen is an experienced marketing professional currently serving as Campaign Project Manager and Digital Activation Manager at Tekla since June 2021. Prior to this role, Cecilie worked at Baum und Pferdgarten from August 2019 to June 2021, where responsibilities included Marketing Coordinator, Social Media Coordinator, and Digital Marketing Assistant, focusing on content management, community management, and reporting. Cecilie also held the position of PR & Communication Coordinator at Kopenhagen Fur in early 2019, managing influencer and press relations during Copenhagen Fashion Week, and previously served as a PR & Showroom Intern at the same company, developing an influencer marketing campaign. Earlier experience includes a Digital Marketing Internship at STOY, assisting in social media content planning and e-commerce product management. Academic qualifications include a Professionsbachelor in Branding & Marketing Management from VIA University College and a Markedsføringsøkonom degree from Erhvervsakademi Aarhus.