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As the Founder and CEO, Alasdair is responsible for Teikametrics’ business strategy and technology platform.

In 2001, Alasdair founded an e-commerce company in his dorm-room which grew into a multi-million dollar company selling high-end sporting goods. The company became one of Amazon's first Third-Party Retailers in the sporting goods category in 2003.

He also founded the weight loss and fitness company Traineo and has built and provided e-commerce solutions to large organizations including Newscorp, The Times of London, L’Oreal, and The New York Marathon.

Alasdair earned a Bachelor of Arts in Economics at Harvard University where he was captain of the Track and Field Team and a member of the Great Britain and England national track teams.