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Caroline Leong's work experience includes the role of Chief Customer Officer at TEEG, where they focused on maneuvering the physical retail business to acquire and engage customers online and in-store. Prior to this, they worked as the Director of Digital Marketing for Asia Pacific at FRHI Hotels & Resorts. Caroline also served as the Director of Marketing and Revenue Management for Asia Pacific at Oakwood Asia Pacific, where they were responsible for managing marketing, revenue, and digital strategy for the region. Caroline held the position of Director of Travel and Hospitality Business at the Singapore Tourism Board, where they led a team in promoting Singapore Hospitality Investment. Caroline also worked as the Group Distribution Director at Banyan Tree Hotels & Resorts and as an Entrepreneur for their own apparel business, Libella Bedwear, in Dubai. Caroline started their career as the Regional Director of Revenue Management for Asia Pacific at Starwood Hotels & Resorts, where they established a new division for revenue management across multiple hotels.

Caroline Leong holds an MBA degree in Marketing from the University of San Francisco. Caroline also obtained a BSc degree in Biology from the same institution. Additionally, they have a Certificate in Freelance Journalism from the London School of Journalism. Caroline also has a certification in Google Analytics, although the specific details regarding when and where they obtained this certification are not provided.