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Jax Mariash Mustafa is a seasoned marketing and business executive with extensive experience across various industries. Currently serving as Vice President of Marketing and E-commerce at Tedder Industries since May 2024, Jax previously held the position of CEO & President at Apex Ski Boots, successfully overseeing an innovative D2C company. Jax's leadership extends to a notable tenure as Vice President of Marketing at Erem, leading a comprehensive marketing strategy for a footwear launch. The successful founder of STOKED ROASTERS + COFFEEHOUSE, Jax orchestrated the profitable sale of the craft coffee roasting business after five years. Previous roles include key marketing leadership positions at Powderbird Helicopter Skiing and Native Eyewear, where Jax was instrumental in brand overhauls that doubled sales. Jax's career began in marketing and merchandising with firms such as Crocs and lucy activewear, complemented by a Bachelor of Business Administration from Arizona State University.