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Michelle Rios is a skilled marketing professional with extensive experience in various industries. Currently serving as the Marketing Lead at Harley-Davidson Motor Company since October 2020, Michelle collaborates closely with the sales team to enhance product positioning and promotional activities. Prior roles include ESG Marketing Associate at MSCI Inc., where Michelle executed global marketing plans and developed strategies for ESG products in Latin America. Experience also includes serving as Digital & Direct Marketing Executive at OXXO, where Michelle led digital strategy initiatives and coordinated promotional campaigns. Michelle's earlier career includes brand management roles at Cuauhtémoc-Moctezuma and internships focused on market research and internal communications. Michelle holds an MBA from EGADE Business School del Tecnológico de Monterrey and a Bachelor's Degree in Marketing from Tecnológico de Monterrey.