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Silvia Ciana is a seasoned professional in marketing and communication with extensive experience since 1994. Currently serving as the Communication Coordinator for the Blizzard and Tecnica brands at Tecnica Group since January 2000, Silvia specializes in defining marketing and communication plans, as well as managing media buying across various platforms. Prior to this role, Silvia worked as a Marketing Specialist at Diadora, focusing on above-the-line advertising, media planning, public relations, and event organization. Earlier career experience includes a position as Retail Manager at Lotto Sport Italia Spa, where Silvia led retail project execution, merchandise analysis, market studies, and event coordination. Silvia holds a degree in political science with a specialization in administrative affairs, along with a Master's in International Marketing from Università degli Studi di Padova.