A product manager is someone who can make soup out of stone. If this is vague, it is because the role is not easy to pin down. Product managers influence cross-functional teams and are often leaders, not managers, in the sense that they have no direct authority and no large teams assigned to them.
In a larger organization, the product management function may be split among roles like group product manager, technical product manager, growth product manager, and product owner. However, someone in product management, such as the vice president of products, will be responsible for everything, so let’s take a look at things from that perspective.
Our mission as a product manager is simple: deliver successful products. The path to that goal, however, is complex and requires a product manager to wear several hats:
💡 The Idea Evaluator Hat
🤠The Strategizer Hat
🎩 The Market Maven Hat
💌 The Empathizer Hat
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