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Per Ã…sberg is a seasoned marketing professional with extensive experience in brand management and communications, currently serving as Senior Director of Brand at IFS since September 2010. Ã…sberg oversees global brand management, customer communications, and sponsorship strategy, having previously held roles such as Global Brand Director and Senior Global Brand Manager at IFS. Additionally, Ã…sberg is a Council Member of the Swedish IT Competence Council, providing advisory support to senior leaders in the IT industry. Academic credentials include a Ph.D. in Marketing from KTH Royal Institute of Technology and a Professional Diploma in Digital Marketing from IHM Business School. Ã…sberg has a history of entrepreneurial success as a Manager of PR & Marketing at Nepa AB, where substantial growth was achieved. Previous experiences also include working with brands like Porsche and Kraft Foods.