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Kessa A. is a seasoned professional with extensive experience in IT governance, business architecture, and digital marketing. Currently serving as a Business Mentor at Techstars, Kessa specializes in IT, marketing, and business development. As a Senior Executive Business Architect at Apple, Kessa leads critical projects with a customer-first approach. Kessa also advises the Digital Marketing Advisory Board at California State University, Chico, and operates as the Founder and CEO of KAY HOOPS ENTERTAINMENT, LLC. Previous roles include Senior Product Manager at Roper Technologies, Manager/Product Owner at Turner Sports, and various positions at Norfolk Southern Corporation, where Kessa managed business analysis and software development initiatives. Kessa holds an MBA in Business Analytics from Syracuse University and dual bachelor's degrees in Mathematics and Computer Science from Georgia Institute of Technology and Georgia State University, respectively.