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Ari Tulla is an accomplished entrepreneur and executive with extensive experience in the healthcare and technology sectors. Currently serving as CEO and Co-Founder of Elo Health since April 2020, Ari focuses on transforming food from a cause of disease to a form of medicine for the 60% of US adults with chronic conditions. In addition, Ari holds board member responsibilities at Primary.Health, where healthcare services are extended beyond clinic walls, and is a founder within the byFounders Collective, an early-stage venture fund supporting Nordic and Baltic tech founders. As a mentor at Techstars and advisor at multiple organizations, including Yousician and Aivo Health, Ari leverages expertise to foster innovation and accessibility in health and wellness. Previously, Ari has held leadership roles at Quest Analytics and Klue, contributing to advancements in healthcare networks and diabetes management, respectively. Educationally, Ari possesses an M.Sc. in Marketing, Computer Science, and Consumer Studies from the University of Vaasa.