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Cheryl Watson is a seasoned professional in business development and sales operations, currently serving as a Strategic Advisor at TechnologyOne since May 2024. Prior to this role, Cheryl was the Executive Director of UK Business Development & Global Sales Operations at Tribal Group, where a significant customer engagement strategy was implemented, resulting in a 60% increase in reach and a 100% growth in partnership revenue. Cheryl's experience at Tribal Group also includes positions as Sales Director for EMEA and various managerial roles, where notable accomplishments include doubling margin turnover in the UK employer market and managing relationships with numerous higher education institutions. Earlier in Cheryl's career, at Access UK Ltd, effective account management led to consistently exceeding sales targets. Cheryl holds a Bachelor of Arts in Business Studies from Leeds Beckett University.