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Ritika is currently serving as a Growth and Marketing professional at TechChefz Digital, where responsibilities include conducting in-depth market research and analysis to identify new business opportunities. Previously, as a Sales and Marketing Intern at Mukul Enterprises, significant achievements included a 30% sales growth and a 15% ROI boost through marketing campaigns. While working as a Technology Consultant at PwC India, Ritika contributed to multiple industries by analyzing technology trends and identifying use cases for Generative AI. Additionally, experience as a Project Management Intern at Shuvam Traders focused on website development and SEO strategies, resulting in increased market share. Early career involvement as a Web Content Writer at Anicodedigital included creating articles and e-books. Ritika is pursuing a Master of Business Administration in Marketing from the Faculty of Management Studies at the University of Delhi, after completing a Bachelor's in Computer Applications.