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Cheryl Smith is an experienced professional currently serving as the Director of Member Experience at TEC Canada since September 2024, focusing on enhancing the member journey from sales to celebration. Previously, Cheryl held key roles including Director of Sales at Kudos® and Manager of Global Channel Operations at SMART Technologies, where responsibilities encompassed strategic program design, channel management, and the execution of marketing strategies. Additional experience includes roles at Shaw Communications as Manager of Market Intelligence, WestJet as Director of Call Centre Sales and Customer Service, and multiple leadership positions at TELUS Communications, where Cheryl directed customer research and care initiatives. Cheryl's extensive background in sales, customer experience, and strategic initiatives is supported by a foundational education from the Northern Alberta Institute of Technology.