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Roberto Ciprandi

Head Of Marketing Analytics, Pricing Strategy And Go To Market at TeamSystem

Roberto Ciprandi has a diverse work experience spanning multiple industries. Roberto is currently serving as the Head of Insight, Pricing and Go To Market at TeamSystem since June 2019. Prior to this, Roberto worked at Sky Italia from May 2014 to May 2019, holding the position of Head of Content Insight. In this role, they were responsible for guiding the shift towards a consumer-centric view of the business and advising Sky Executives on effective strategies. Roberto played a key role in developing market segmentations, studying TV series fans, and identifying improvements for Sky Cinema. Roberto also worked as a Commercial Research Manager at Discovery Communications from January 2013 to April 2014. Additionally, they have experience in advertising, gaming, and business consulting roles at companies such as Sky Italia, Take 2 Interactive, RCS Mediagroup, and Wave Group Srl.

Roberto Ciprandi completed their education at two institutions. From 1996 to 2000, they attended Liceo Scientifico Leonardo Da Vinci and obtained their Maturità scientifica degree in the field of study Sperimentale. Following this, they pursued further education at Università Bocconi from 2000 to 2004. At Università Bocconi, they earned a degree, known as 96, in the field of study International Firms Management.

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