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Peter Van Wijnaerde is an experienced marketing and branding professional currently serving as CMO at Springbok Agency since August 2024, while also holding the title of Director Brand Strategy and Head of Brand Studio at Teamleader since August 2020. Prior roles include Marketing Manager at Robovision, Strategic Director at Untitled Workers Club (formerly BOWLING BRANDS), and Creative Director at The Reference, where Peter worked closely with executives to develop advanced digital strategies. Founding Little Miss Robot demonstrated entrepreneurial spirit, focusing on digital products for R&D. Earlier experiences include strategic roles at One Agency and These Days, contributing to innovative projects for notable clients, alongside work as an internet strategist during the 3G rollout in Europe. Peter’s career began as a community designer, contributing to the significant youth social network in Belgium.