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The leadership team at TeamGenius has a history of working in marketing and management for companies such as SportsEngine, Gabriel deGrood Bendt, University of North Dakota, and Verify Brand Software. They also have experience in software development, with some members having founded their own software companies. In addition, the team has experience in sales, coaching, and running a soccer club. Most members of the leadership team have received some form of education in marketing or computer science from universities such as the University of North Dakota and the University of Minnesota-Twin Cities.