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Ke'shawn Barbary currently serves as a Senior Advertising Strategist at Allegiance Group, focusing on developing customized advertising campaigns through collaboration with clients and leveraging data analytics for optimization. Previous experience includes a role as a Paid Search Specialist at Generation Tux and as a Paid Search Buyer at Common Thread Collective, where Ke'shawn managed multiple clients' PPC strategies and campaign performance with significant monthly ad spends. An earlier position as a Digital Marketing Specialist at Nationwide Marketing Group involved overseeing substantial advertising budgets and creating media plans aligned with client objectives. Ke'shawn also worked as a PPC Specialist at Peoples Agency, gaining expertise in full-stack marketing.