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Sabrina Reich serves as the Director of Research, Consumer Insights and Branded Analytics at Team Whistle, a global media company under the DAZN umbrella, since August 2021. In this role, Sabrina specializes in audience attitudes and behaviors through mixed-method research and analytics, contributing to the development of intellectual property and supporting business objectives. Prior experience includes positions at the Center for the Digital Future at USC Annenberg as a Senior Researcher and Consumer Research Analyst, focusing on the 18th Digital Future Report and COVID-19 research, as well as a Graduate Teaching Assistant role at the University of Southern California. Earlier work includes a Graphic Designer position at Benchmark Education Company. Sabrina holds a Master’s degree in Communication Management from the University of Southern California and a Bachelor of Arts in Strategic Communications from the University of Wisconsin-Madison.