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Rob Lamb is a seasoned business leader with extensive experience in executive roles across various tech companies. Currently serving as a Business Advisor at Team Orders, LLC, and as President and COO at Cryptosoft, Rob Lamb focuses on marketing strategies and provides "as a service" solutions for Software Bill-Of-Materials management. As COO and Advisor at Pathloom, Rob Lamb contributes to developing an innovative camping and hiking planning application. Previous positions include Chief Revenue Officer at Digital.ai and multiple vice-presidential roles at IBM, where Rob Lamb led significant P&L responsibilities, product development, and sales strategies across various divisions, contributing to the growth of major software and security product portfolios. Rob Lamb holds an MBA from Durham University Business School and additional certifications in project management from The George Washington University.