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Joey Cuevas is an experienced Strategic Planner at Team One, with a focus on accounts such as Lexus, Marriott, and HKS. Since May 2021, Joey has led comprehensive brand strategies for Lexus, managing new vehicle launches and sales events while conducting in-depth consumer insights research and competitive audits across various luxury sectors. Notable achievements include crafting strategic briefs for Marriott's all-inclusive properties, developing a brand repositioning strategy for HKS, and overseeing a scholarship program that awarded over $45,000 to students. Previously, Joey served as a Strategic Planning Apprentice, where responsibilities included developing strategic briefs for national campaigns. Additional experience includes internship roles in marketing and field operations, as well as a background in administrative support. Joey holds a Bachelor of Business Administration in Marketing from Loyola Marymount University.