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Brent brings a life-long passion for data that demystifies everyday problems and removes uncertainty from decision-making. As a result, his entire career has been focused on using the power of data and analytics to solve real-world challenges like nutrition.

Over the past decade, he has envisioned a world where there is no need for nutritional labels, no brand messaging, no trickery – just food that can tell you exactly what it is and how good it is through the power of its own data. Brent has brought together a wide spectrum of educational institutions, hi-tech companies, and scientists to collaborate and solve this problem. Together they have created the tools and information that help anyone understand the quality and value of the food they are buying so that they can make their own informed choices.