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Cherry Etridge has over three decades of experience in operations and sales management. Currently serving as Sales Operations Director at TD SYNNEX since March 2014, Cherry has previously held key positions such as Operations Manager at SDG Specialist Distribution Group from November 1991 to March 2014, and at Azlan for a brief period in 2012. Additionally, Cherry worked in operations management roles at Specialist Distribution Group from 1991 to 2010, and as Customer Services Manager at Bytech Computers and Qudis Bytech in the early 1990s. Cherry's educational background includes attendance at Townmead Comprehensive.