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Sidney Sau has extensive experience in marketing analytics and consumer insights, currently serving as Manager of Marketing Analytics & Insights at TD. Previous roles include Manager of Decision Sciences and Manager of Consumer Insights & Analytics at Bond Brand Loyalty, as well as Supervising Analytics Specialist in Consumer Insights & Analytics. Sidney also held senior analyst positions at Transcontinental Database Marketing and the AIR MILES Reward Program, focusing on consumer intelligence. Earlier in the career, Sidney worked as a Customer Acquisition & Retention Analyst at Softchoice Corporation. Sidney holds a Bachelor of Arts degree in Economics from Cornell University and has completed training in SPSS.