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Paula Cardona is a Senior Conceptual Designer at TBWA\Australia, a position held since January 2023. With extensive experience in the creative industry, Paula has served as Design Director at Dig Agency from August 2021 to January 2023 and as Senior Conceptual Designer at Leo Burnett from September 2016 to August 2021. Previous roles include Freelance Senior Graphic Designer and Senior Graphic Designer at 303 MullenLowe, as well as Art Director at Sancho BBDO and Young & Rubicam. Paula began the career as a Web Designer at PRAGMA S.A. and worked at DDB Worldwide Communications Group as an Art Director. Educational credentials include a Technical Professionals degree in Advertising from Ideartes and studies in Business & Marketing, English Language and Literature, and Art History from various institutions.