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Ulrich Proeschel began their work experience in 2000 as the Director of Marketing & Communications Germany at Razorfish. Ulrich then moved on to TBWA, where they held various positions including Director of Marketing & Communications Germany & CEE, Brand Director for TBWA Europe, and Vice President of Business Development in Europe. In 2011, they joined TBWA Europe as the Vice President of Business Development in Europe. Since 2015, they have been with TBWA\Worldwide, first as the Vice President of Business Development in Europe and then as the Global Business Development lead for the Digital Arts Network. In their roles, Ulrich focuses on initiating new client partnerships and building strong client-agency relationships, utilizing the agency's capabilities and connecting talent, clients, and prospects.

Ulrich Proeschel attended the University of Konstanz from 1989 to 1994, but no specific degree or field of study was mentioned.