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Michael Horn is currently the Global Head of Data Product at TBWA\Worldwide, where Michael works on creating disruptive data services and products for various global clients. Prior to this role, Michael has held leadership positions in data strategy, analytics, research, and personalization at companies like Huge, Resonate, Universal McCann, and more. With a background in communication and additional certificates in project management and negotiation, Michael has a proven track record of driving success in the digital and data analytics space.