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Luke Eid is an accomplished leader in the field of creative innovation, currently serving as President of TBWA\NEXT since June 2014, where the focus is on advanced client projects at the forefront of creativity. As Chief Innovation Officer, Luke integrates emerging technologies across the TBWA\Collective, overseeing NEXT, the global innovation practice shaping brand experiences. Previous roles include President of the Digital Arts Network and Chief Digital Officer at TBWA\Media Arts Lab, where impactful work for Apple was developed. A background in digital leadership spans across various TBWA agencies and includes founding a digital media business, SoMedia. Luke holds a Bachelor of Fine Arts in Communication Design and Interactive Media from Queensland University of Technology.