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Faye Raincock (Nickolds) has a strong background in communications and media strategy, with experience in various roles and companies. Faye is currently serving as the Global Head of Communications at TBWA\\Worldwide since February 2023. Prior to that, Faye worked at Havas as the Global Head of PR & Communications from January 2020 to February 2023. Faye also founded Fern Media Consultancy Ltd, a media strategy and training consultancy in partnership with Peanut & Crumb, an independent film and content production company, from January 2015 to January 2020. Faye has held positions such as Board Director at Seven Hills Communications Ltd from December 2013 to January 2015, ITV News Executive Member at ITV Network News from January 2010 to January 2013, and Editor of ITV News London at ITN from May 2009 to November 2012. Faye also worked as a Programme Editor at ITV News from 2006 to 2009, and as Deputy Editor at ITV News London from 2006 to 2009.

Faye Raincock (Nickolds) completed their education at the University of Birmingham from 1996 to 1999, where they obtained a Bachelor of Science degree in Psychology with a 2.1 classification. Prior to that, they attended Millfield School in Somerset from 1991 to 1996, focusing on Biology, French, and English without receiving a degree.