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Karolina Sofronieva has a strong background in marketing and digital performance management. Karolina most recently worked as the SVP of Marketing at tbi bank, where they successfully repositioned the brand and implemented strategic marketing initiatives across multiple markets. Prior to that, they served as a Marketing Manager at 4finance, where they played a key role in driving sales growth for the local brand Vivus.bg. Earlier in their career, they held positions as a Digital Performance Manager at ilyan.com Sofia, a Performance Manager at Conversion Marketing, a Google AdWords & PPC Marketing Expert at Naspers Limited, and a Marketing Expert at Deltastock AD. Karolina is experienced in developing comprehensive marketing strategies, managing client relations, and executing digital campaigns on platforms such as AdWords and Facebook.

Karolina Sofronieva holds a Bachelor's degree in Marketing from the University of National and World Economy, which they obtained from 2001 to 2005. Karolina later pursued a Master's degree in Marketing from the same university, completing it from 2006 to 2007. In addition to their formal education, Karolina has obtained several certifications from the Google AdWords Certification Program, including the Google Analytics Individual Qualification, Individually Qualified in Search Advertising, and Individually Qualified in Display Advertising.