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Gabriel Assayag is an experienced professional in category management and marketing, currently serving as the Senior Category & Insights Manager at Taylors Wines since March 2023. Gabriel previously worked as a Category Manager at MILKRUN and held various roles at Accolade Wines, including Category Strategy Manager and Senior Category Development and Insights Manager. Gabriel's extensive career at BAT spanned over 13 years, where key responsibilities included managing brand marketing for regulatory projects and overseeing the du MAURIER brand revamp. Earlier roles include positions at Simplot Australia and Lyne Park Tennis Centre, complemented by a Bachelor's degree in Business from the University of Technology Sydney. Gabriel's background showcases a strong emphasis on insights-driven strategies and relationship management across diverse industries.