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Elizabeth Eddy is a seasoned marketing professional with extensive experience in brand management and commercialization across various industries. Currently serving as the Marketing Director at Tate's Bake Shop, Elizabeth has spearheaded innovative product launches, including Vegan cookies and Cookie Bark, while developing long-term strategies for category expansion. Prior to this role, Elizabeth held senior positions at Tom's of Maine, leading portfolio management and annual sales meetings, and has also gained valuable expertise at Energizer Personal Care and Johnson & Johnson Vision Care. Elizabeth holds an MBA in Marketing from UNC Kenan-Flagler Business School and a BS in Business Administration from Elon University.