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Archana Maurya is an experienced digital marketing professional with a proven track record in customer acquisition and demand generation. Currently serving as the Head of Digital at Tata Tele Business Services since May 2019, Archana leads initiatives for customer acquisition via digital media, working closely with leadership, managing targets, and overseeing team and agency performance. Previous positions include Digital Marketing Lead at Lokmat Media Pvt. Ltd., where Archana drove digital initiatives for the Lokmat Group, and Head of Digital Marketing & Customer Acquisition at Godrej & Boyce Mfg. Co. Ltd., focusing on eCommerce strategies. Archana's extensive experience spans various roles in digital media, marketing, and operations, with notable achievements such as increasing company revenue and enhancing lead generation across different companies. Archana holds an MBA in Marketing from the University of Mumbai.