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Lingaraj Prachande (LP) is an experienced data analytics professional currently serving as the Director of Data Analytics at Tata Digital since May 2022. In this role, LP manages a data analytics team and leads efforts in developing predictive models, consumer insights, and data visualization capabilities while optimizing investment and driving ROI through data analysis. Prior experience includes serving as Sr. Manager of Global Delivery Systems and Digital Transformation at Fujitsu for nearly 14 years, where LP focused on business collaboration and risk management, and an Assistant Manager position in Test Automation at Mindtree Ltd. LP also held roles as Delivery Head at SysConnect Technologies and Project Lead at MicroMax Technologies. Academically, LP holds a Master of Technology in Data Science from BITS Pilani and a Bachelor of Engineering in Electrical Engineering from Walchand College of Engineering, among other qualifications.