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Manoj Panicker is an experienced professional in the beverage industry, currently serving as the National Key Accounts Manager - Institution at Tata Consumer Products since April 2020, overseeing key segments such as HoReCa and premium properties. Prior roles at Tata Global Beverages included Regional Food Service Manager for the South, where Manoj managed a broad beverage portfolio across multiple states. Experience spans over three decades within the Tata Group, starting with a position as a Trainee at Tata Tea Ltd and culminating in senior managerial roles focused on sales growth, key account management, and business development across various beverage segments. Educational qualifications include a Master of Business Administration in Marketing from the University of Madras, and a Post Graduate Diploma in Marketing Management from Annamalai University.