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Mayra Jimenez is an accomplished marketing professional with extensive experience in directing multi-channel campaigns across various sectors, including pharmaceuticals and non-profits. Currently a Director at Targetbase, Mayra manages a team to execute intricate omnichannel marketing strategies, overseeing financial management and client relations while utilizing diverse platforms such as Adobe Workfront and Microsoft Teams. Prior experience includes leadership roles at Reingold, Inc. and Buffalo Groupe, where Mayra coordinated cross-functional campaigns and client objectives. Additionally, as Co-Founder and Marketing Director of The Orchid Boutique, Mayra implemented a successful SEO strategy that led the company to significant national recognition. Mayra holds a Bachelor of Arts in Communication and Media Studies from George Mason University.