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Robby Cruz is an accomplished executive with extensive experience in the produce and fresh retail sectors. Currently serving as the Vice President of Produce at Target since July 2021, Robby previously held roles such as VP Procurement and Sourcing at Sprouts Farmers Market and Vice President Fresh Retail at SUPERVALU, where responsibilities included managing substantial sales budgets and overseeing profit and loss operations. Robby’s experience also includes strategic leadership positions at Cub Foods and Target, where oversight of operations for numerous stores involved significant annual sales and P&L accountability. Earlier in Robby’s career, a long tenure at Safeway as Produce / Floral Group Director entailed directing multiple banners and managing key vendor partnerships, further solidifying expertise in sales planning and category management.