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Paula Carvajal Londoño currently serves as the Business Solution Manager at Taptap Digital since February 2024. Prior to this role, Paula was a Digital Strategist Supervisor at MediaCom, where the focus was on strategic structuring of multiple campaigns within the sports industry across Latin America, utilizing an omnichannel media approach. Experience also includes being a Digital Coordinator at Mediabrands, overseeing digital media strategies for prominent retail brands, and a Junior Planner at Mindshare, where media strategies were developed primarily for national television and digital platforms in Andean Latin America. Paula's educational background includes a Master's in Marketing and Leadership from Rosario GSB, along with a Bachelor's degree in International Business Administration from Universidad del Rosario, complemented by various courses and diplomas in marketing and strategic project management.